How Extraordinary Entertainment Turned Paramount’s Lift Ticket Event Into an Interactive Après-Ski Destination
Paramount
Paramount is a global entertainment and media company behind some of the most recognized film, television, and streaming brands in the world. Known for creating standout content and memorable audience experiences, Paramount brings that same storytelling approach to its corporate events, designing immersive activations that connect guests, partners, and attendees through shared moments of entertainment and hospitality.
Four Seasons Resort and Residences Jackson Hole is a luxury mountain retreat located in Teton Village, Wyoming, at the base of the Jackson Hole Mountain Resort. Set against the dramatic backdrop of the Teton Range, the property blends ski-in, ski-out access with refined alpine hospitality and elegant event spaces. With its upscale atmosphere and signature mountain setting, Four Seasons Jackson Hole serves as a natural setting for premium corporate gatherings and multi-day brand activations.
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Executive Summary
For Paramount’s exclusive Lift Ticket event at the Four Seasons Resort and Residences Jackson Hole, Extraordinary Entertainment delivered a five-day interactive entertainment activation designed to keep guests engaged long after they stepped off the slopes.
Hosted from February 18–22 in Jackson Hole, the experience converted a luxury event space into a fully branded arcade-style social hub. Our team deployed a large-scale interactive footprint featuring arcade rentals, competitive gaming stations, lounge entertainment, and custom vinyl-wrapped activations that integrated Paramount’s visual identity throughout the entire environment.
The result was a high-energy guest experience that balanced premium hospitality with approachable entertainment. Combining experiential design, custom branding, and seamless operational execution, Extraordinary Entertainment helped Paramount create an immersive atmosphere that encouraged guests to stay longer, interact more often, and engage directly with the brand throughout the entire week.
Project Overview
The Paramount Lift Ticket event brought together invited guests, partners, and attendees for a multi-day luxury ski experience in Jackson Hole. While the destination itself offered world-class skiing and mountain hospitality, Paramount wanted to extend the guest experience beyond the slopes by creating an engaging indoor entertainment environment where attendees could relax, socialize, and compete in a more casual setting.
Extraordinary Entertainment was brought in to design and execute that interactive footprint. The objective was twofold:
- Deliver entertainment that matched the premium atmosphere of the Four Seasons property
- Keep Paramount’s branding integrated naturally throughout the guest experience
To accomplish this, our team built a diverse arcade and gaming environment that blended classic competition with elevated event aesthetics. Every activation was carefully selected to encourage participation while maintaining the upscale tone of the overall event.
Service Delivery and Operations
Over the course of the five-day activation, Extraordinary Entertainment managed the full delivery, installation, branding, and operation of the interactive experience.
Our deployment included:
- Standing boxing arcade machine
- Indoor golf simulator
- Foosball tables
- Air hockey
- Pool table
- Ping pong
- Interactive football games
- Basketball arcade games
To keep Paramount’s branding consistently visible throughout the activation, our team applied custom vinyl wraps to key gaming stations and surrounding touchpoints. The result was a cohesive entertainment environment where every interaction subtly reinforced the brand while still fitting naturally within the upscale resort setting.
Because the event ran continuously throughout the week, our team also worked hard to make sure all equipment remained guest-ready, visually clean, and fully operational during extended daily use.
Event Challenges and Solutions
Balancing premium aesthetics with arcade-style entertainment
Luxury hospitality environments require a different production approach than standard corporate activations. The entertainment needed to feel energetic and approachable without appearing visually cluttered or overly commercial inside a high-end resort setting.
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To solve this, we curated a footprint that emphasized polished presentation, spacing, and cohesive branding. The custom vinyl wrapping gave the arcade footprint a more polished, cohesive appearance, helping the entertainment feel fully integrated into the event environment rather than added as an afterthought.
Maintaining guest engagement over multiple days
Unlike shorter event activations, the Paramount Lift Ticket experience extended across five days. Guests needed enough variety to remain engaged throughout the week without the entertainment feeling repetitive.
To keep the experience feeling fresh throughout the week, we curated a balanced mix of competitive, interactive, and social gaming activations. This gave guests multiple ways to engage and encouraged them to return to the space throughout the event.
Operating within an active luxury resort environment
Operating in a high-end hospitality environment meant that every logistical detail had to be tightly managed. We coordinated installation schedules, daily maintenance, and operational flow alongside hotel staff to deliver a seamless entertainment experience that felt polished from beginning to end.
Results
The Paramount Lift Ticket activation successfully created a lively après-ski destination that remained consistently active throughout the five-day event.
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Some notable outcomes include:
- Strong guest participation across all interactive stations
- Continuous brand visibility through custom vinyl integration
- Increased dwell time within the activation footprint
- A premium entertainment environment aligned with the Four Seasons atmosphere
- Smooth operational execution across an extended multi-day schedule
The combination of competitive arcade gaming and upscale experiential design created an environment where guests naturally gathered, interacted, and spent time between scheduled event activities.
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Most importantly, the entertainment never felt disconnected from the brand itself. Paramount remained visually integrated throughout the guest journey, turning every interaction into a branded touchpoint.
Takeaways
The Paramount Lift Ticket activation showed how interactive entertainment can extend guest engagement beyond scheduled programming, especially during multi-day hospitality events.
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It also reinforced the value of thoughtful branding integration. Through custom vinyl wrapping and cohesive footprint design, Extraordinary Entertainment transformed standard arcade rentals into a polished, fully branded experience that matched the venue’s upscale atmosphere.
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Most importantly, the project highlighted the importance of operational precision in luxury environments. From installation to daily execution, every detail was managed to guarantee that the activation felt seamless, intentional, and fully integrated into the guest experience.
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