Extraordinary

Toba Greenbaum, Sr. Event Producer

A smiling person with curly auburn hair, wearing a black top against a neutral background, embodies our About Us page's spirit.

Hey, I'm Toba!
I make visions a reality

I’m passionate about transforming ideas into unforgettable events. With years of experience producing a diverse range of gatherings, from intimate White House affairs to large-scale outdoor festivals, I bring a wealth of knowledge and a creative spark to every project.

At Extraordinary, I’m a Senior Event Producer, and I thrive on the challenge of designing and executing seamless experiences that exceed expectations. My expertise extends from coordinating White House events to orchestrating major outdoor productions, ensuring that every detail is flawlessly handled.

As an experienced and creative professional, I can design your event from concept to completion. My deep understanding of the full picture ensures that your event design flows seamlessly between decor, AV, food & beverage, logistics, and so much more!

I believe that every event has the potential to be extraordinary, and I’m dedicated to helping you create an experience that will leave a lasting impression on your guests.

Connect with me and let's create
something extraordinary together

People often ask me,
"What's the most challenging part of coordinating events?"

And my answer is always the same: It’s the unexpected hiccups that inevitably arise and how you handle them with grace and efficiency. Event coordination is all about anticipating needs, troubleshooting on the fly, and ensuring a seamless experience for everyone involved.

Early Influences

My journey into the world of event coordination began with a fascination for the intricate dance of logistics and creativity. I was drawn to the challenge of bringing together diverse elements to create a cohesive and memorable experience. It was a perfect outlet for my creativity while still utilizing my business skills.

The Spark

I’ve always been a highly organized and detail-oriented person with a knack for anticipating potential problems before they arise. This natural inclination, combined with my passion for creating beautiful and functional spaces, led me to the world of event planning.

The Power of Coordination

Event coordination is the backbone of any successful event. It’s about ensuring that every detail, from the décor and the AV setup to the catering and the guest flow, works together harmoniously. It’s about creating an environment where attendees can relax and enjoy themselves, knowing that everything is running smoothly behind the scenes. My expertise lies in creative design, logistics, and AV coordination, and I have a proven track record of success with corporate, political, non-profit, and outdoor events.

Why Event Coordination?

I love the challenge of coordinating events because it requires a unique blend of creativity, organization, and problem-solving skills. It’s incredibly rewarding to see all the pieces come together and create an unforgettable experience for our clients and their guests. At Book Extraordinary, I’m responsible for bringing and expanding the full spectrum of event planning to our offerings.

The Future

I’m excited to continue honing my skills and exploring new trends in event coordination. I believe that technology will play an increasingly important role in streamlining logistics and enhancing the attendee experience. I’m also passionate about incorporating sustainable practices into our events, ensuring that we minimize our environmental impact while creating beautiful and memorable experiences.

Ready to Create Your Extraordinary Event? Let's Get Started!

Whether you’re envisioning an intimate gathering or a grand celebration, I’m here to help you bring your vision to life.

A few of the companies we've worked with

We’ve been fortunate to collaborate with some truly amazing companies over the years. From Fortune 500 giants to innovative startups, each partnership has brought unique challenges and opportunities, allowing us to showcase our passion for creating extraordinary events. It’s been incredible to see how these collaborations have not only shaped our portfolio but also fueled our commitment to pushing the boundaries of what’s possible in the event industry.

The Pepsi logo includes a red, white, and blue sphere and "pepsi" in blue—ideal for corporate event backdrops or photo booths.
Walmart logo: "walmart" in blue lowercase letters, followed by a yellow sunburst, set against a white background. Perfect for events.
Sure! Here's a description within 125 characters: "Microsoft logo: Four colored squares (red, green, blue, yellow) on left; sleek gray 'Microsoft' text on right.
The image features "facebook" in blue lowercase letters on a white background, highlighting the brand's iconic logo.
The Intel logo features sleek blue lowercase "intel" encircled by a matching elliptical orbit on a crisp white background.
The BET logo features bold black letters with a star-stylized "T," striking against white, perfect for corporate events.
The Spotify logo features a green circle with three white sound wave curves beside the green text "Spotify.
The "Radio One" logo in black features overlapping text and a stylized "E," set against a white background for branding.
Black Under Armour logo featuring merged "U" and "A," with bold "UNDER ARMOUR" below—ideal backdrop for corporate photo booth.
Logo design suggestion: "CAR" in bold yellow, "max" in white on a blue background. A sleek yellow dashed line underneath for a professional touch.
Sure! Here's a concise description:

"Deloitte" in black text with a green dot at the end on white background, emphasizing brand activation with sleek design.
Logo: Three stylized teal human figures forming an arch, symbolizing a lively corporate event. Below: "Kaiser Permanente" in blue caps.
The Wegmans logo in black script on a white background resembles elegant corporate event signage.
The Coldwell Banker logo features "CB" in white on a blue square with a star above, and "COLDWELL BANKER" text below.
Certainly! Here's a description of the text logo you can create for upscale corporate events:

- Background: White
- "MODERN": Thin black font, placed above
- "LUXURY": Bold black font

Ensure the overall design is clean and elegant to reflect sophistication.

Some of my blog posts

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