Hi, I’m Andrew, and I’ve been creating unforgettable events for over 20 years. As the CEO and founder of Extraordinary, an event entertainment company, I’ve had the privilege of witnessing firsthand how 360 photo booths can transform any gathering, from intimate weddings and lively birthday parties to large-scale corporate events, into truly extraordinary experiences.
Since 2018, we’ve provided hundreds of 360 photo booth rentals across the country, helping clients like BET, Acura, and Modelo leverage the power of this technology to create lasting memories and amplify their brand presence. In this guide, I’ll share my expertise and insights to help you navigate the world of 360 photo booth rentals and make the perfect choice for your next event.
What is a 360 Photo Booth?
While the term “360 photo booth” has become popular, it’s actually a 360 video booth, a concept originally designed and offered by OrcaVue. This innovative and immersive experience captures stunning slow-motion videos of your guests from all angles. It typically features a platform where guests can strike a pose or show off their moves, while a rotating camera arm circles them, capturing a dynamic slow-motion video that can be instantly shared or downloaded.
How Does the 360 Photo Booth Work?
Now that you know what a 360 photo booth is, you’re probably wondering how it all works. Well, it’s actually quite simple! Here’s a quick rundown of what you can expect when you step into the 360 experience:
- Strike a Pose: Users step onto the platform and get ready to showcase their best moves or strike a fun pose. An operator will most likely be there to provide guidance and ensure everyone is positioned for the perfect shot.
- Lights, Camera, Action!: The operator initiates the 360-degree rotation, and the camera arm smoothly circles the platform, capturing a slow-motion video.
- Instant Replay: Once the rotation is complete, the captured video is processed and ready to be downloaded.
- Share the Fun: Users can then share their 360° video via text or email directly from the 360 booth, allowing them to instantly post to social media and relive the excitement with friends and family.
Types Of 360 Photo Booths
When it comes to 360 photo booths, there are two main types to choose from, each offering a unique perspective and set of features. Let’s take a closer look at the classic 360 booth and the overhead 360 booth to help you decide which one is right for your event.
Original 360 Photo Booth
This versatile option seamlessly adapts to various event spaces and preferences. It features a platform typically ranging from 30 to 48 inches, accommodating two to five guests, with a camera mounted on a revolving arm to capture stunning 360-degree slow-motion videos from every angle.
Overhead 360 Photo Booth
Emerging shortly after the 360 photo booth gained popularity in 2021, the overhead 360 booth offers a fresh perspective and greater accessibility. With an overhead spinning arm and slow-motion camera, it can accommodate larger groups and those with mobility challenges. However, this design typically requires more space for setup due to the overhead truss or similar structure needed to mount the rotating arm.
Why Book a 360 Photo Booth for Your Event?
Now, let’s dive into the exciting reasons why a 360 photo booth can be a game-changer for your next event.
An Experience That Wows: When you’re throwing an event, you want your guests to have a blast, right? A 360 photo booth is a surefire way to make your party the talk of the town. It’s a unique and exciting experience that goes way beyond a traditional photo booth, creating a buzz and leaving a lasting impression.
Videos That Captivate: Let’s be honest, who doesn’t love watching a slow-motion video, especially when it captures all angles of the action? With a 360 photo booth, you’ll get stunning videos that are as captivating to watch as they are to create. Plus, they’re the perfect way to relive all the fun memories from your event.
Share the Excitement: Get ready for your event to go viral! In today’s social media world, everyone loves to share unique experiences. With a 360 photo booth, your guests will be eager to post their slow-motion videos online, bringing tons of visibility to your event or brand. It’s a fantastic marketing opportunity for brand activations and a surefire way to make your wedding or party the envy of everyone’s feed.
360 Photo Booths and Experiential Marketing
What Is Experiential Marketing?
Experiential marketing is a strategy that immerses consumers in memorable live experiences, fostering stronger and more personal connections with the brand. It’s marketing made tangible, fun, and unforgettable!
How Can a 360 Photo Booth Enhance Your Experiential Marketing Strategy?
360 photo booths perfectly embody the concept of experiential marketing. They not only provide immersive entertainment but also serve as a powerful marketing tool. Here’s how:
- Creates Buzz: The unique experience encourages guests to share their 360 captures on social media, enhancing your brand’s online visibility.
- Boosts Engagement: The interactive nature of a 360 photo booth keeps your audience engaged and immersed in your brand experience.
- Creates Lasting Impressions: The combination of technology, fun, and creativity leaves a lasting impression, ensuring your brand stays top-of-mind. Add a custom overlay to your 360 videos to stamp your brand and increase your visibility.
Key Considerations for Implementing a 360 Photo Booth
Space Requirements
Due to the revolving camera, a 360-degree photo booth requires more space than a standard booth. Ideally, you’ll want a 10×10-foot area at minimum to ensure seamless operation.
Powering Your Booth
Ensure there’s easy access to a power source, preferably a dedicated circuit, to keep your booth up and running without glitches. Some companies offer the ability to run the 360 booth off battery power, another option for events taking place outdoors or in areas where power is difficult to access.
Internet Connectivity
Strong, stable Wi-Fi is critical since a significant part of the 360 photo booth’s appeal is immediate social media sharing. There are generally two approaches to sharing, text or email, which will require an internet connection or data. If that is not an option, some companies offer the ability to share via direct QR code download which does not require internet access.
Frequently asked questions about the 360 photo booth rental
How much does a 360 photo booth cost?
The cost of a 360-degree photo booth varies widely and depends on your market. You can find a rental on the Facebook marketplace for as low as a few hundred dollars, while more reputable companies generally charge $1000 – $4000+. Brands should expect to pay more since there will be more involvement in the planning and execution and the possibility of custom-branded elements such as a platform, backdrop, or sharing station. We recommend collecting at least 3 quotes from various rental companies in your area to make the best decision for your needs.
How long does the 360 photo booth take to set up?
Typically, setting up the booth should not exceed two hours, aligning with the standard request time frame of most rental companies. However, incorporating additional features like a sharing station, brand wrap, custom backdrop, or managing a large-scale event with numerous vendors could extend setup time to three or four hours. Such scenarios may introduce logistical complexities, necessitating extra time for a seamless installation.
How much power do I need for the 360 booth?
Most 360 booths will require access to one standard 110v power source. While some companies use battery-powered lighting, others may utilize higher power consuming lights. Be sure to check with the company you choose to work with to accurately assess their needs.
Where can I find a 360 photo booth rental near me?
We always recommend utilizing search tools like Google or Bing to find references for 360 booth rental companies. Yelp, Wedding Wire and The Knot are also great places to find reputable companies. Make sure you check out the company’s reviews to see what other customers are saying about the service and experience they had.
How long are the 360 videos?
The standard duration for 360 videos provided by most companies is 16 seconds. However, the length of these videos can vary, being either shorter or longer, due to constraints associated with sharing via email and text. These constraints often involve caps on file size and video length to ensure smooth digital distribution.
How much space is needed for the 360 booth?
You will want to ensure you have at least 10×10′ of space. For the larger 360 photo booth rentals, a 12×12′ is more suitable. It is important to have some distance from the spinning arm so guests do not get too close, as it can be dangerous. Check to see if the rental company you are inquiring about provides stanchions around the booth.
How can I book a 360 photo booth rental?
To secure a 360 photo booth rental that meets your needs, start by conducting an internet search for providers within your area. Ensure you ask them the detailed questions highlighted in this guide to guarantee a satisfying rental experience. Before committing, request a copy of the contract to thoroughly understand the company’s booking and cancellation policies, along with the specifics of what your rental package includes. Additionally, examining their website and online reviews will offer valuable insights, helping you make an informed decision tailored to your requirements. Typically, companies will require a deposit or retainer to reserve your event date.
Conclusion
This guide aims to highlight the transformative potential of a 360 photo booth in elevating both the entertainment and marketing dimensions of your events. At Extraordinary, we offer 360 photo booth rentals across major cities nationwide. If you are interested in requesting more information or starting a reservation, contact us below.
