Event Success Story
Extraordinary Photo Booth Ignites Kidde Trade Show Booth at CES
Client Info
Extraordinary partnered with Kidde and Ring at CES in Las Vegas, providing a custom open-air green screen photo booth to promote fire safety products and drive engaging attendee interaction.
Event Venue
Las Vegas Convention Center
The Las Vegas Convention Center (LVCC) is a world-renowned facility known for hosting some of the largest and most influential trade shows and conventions globally. Its vast exhibition halls and modern amenities make it an ideal venue for events like CES, accommodating thousands of exhibitors and attendees.
Content
In the electrifying atmosphere of CES in Las Vegas, standing out from the crowd is the ultimate goal for any exhibitor. For Kidde, a leader in fire safety, and their partner Ring, an innovator in smart home security, the challenge was clear: how to promote essential fire extinguishers and smoke alarm detection systems in a way that was both informative and incredibly engaging. Extraordinary stepped in, transforming their trade show booth into an unforgettable interactive experience with a custom Open Air Photo Booth Rental.
The Challenge: Making Fire Safety Fun and Memorable
Kidde and Ring wanted to highlight their cutting-edge fire safety products, including smoke detectors that seamlessly integrate with Ring’s smart home system. At a massive tech show like CES, simply showcasing products isn’t enough to capture attention. They needed a dynamic way to educate attendees about fire safety, demonstrate product benefits, and encourage direct interaction, all while generating significant buzz.
Extraordinary’s Solution: A Custom-Themed, Interactive Photo Booth
Our team understood that a generic photo booth wouldn’t cut it. We needed to create an experience that was deeply integrated with Kidde and Ring’s message. Our solution was an open-air photo booth featuring bespoke elements designed to immerse attendees in the world of fire safety.
The heart of the experience was a custom-designed green screen background. Instead of generic backdrops, we created a realistic kitchen setting, complete with visible Kidde smoke detectors, subtly promoting their products in a relatable environment. To enhance the fun and educational aspect, we also designed custom PVC props. Attendees could pose with a realistic fire extinguisher or hold up a phone prop displaying a notification of a smoke alarm activation, bringing the safety message to life in a playful way.
The open-air design was key; it naturally drew in passersby, encouraging interaction and creating a lively, inviting space within the booth.
Bringing the Vision to Life at the Las Vegas Convention Center
The Las Vegas Convention Center provided the perfect high-traffic environment for this activation. Our team worked closely with Kidde and Ring to strategically integrate the photo booth into their existing trade show display, ensuring it was a central attraction that complemented their overall booth design. From setup to operation, our professional staff ensured everything ran smoothly, allowing the client to focus on engaging with attendees.
The booth quickly became a magnet for engagement. Attendees loved stepping into the custom kitchen scene, grabbing the unique props, and striking a pose. The instant gratification of receiving a high-quality printout of their photo was a huge hit, providing a tangible takeaway. Equally important, users could instantly share their digital photos via text and email, making it easy to spread the fun.
The Impact: Buzz, Brand Awareness, and Viral Sharing
The custom photo booth delivered on all fronts. It transformed product promotion into an exciting, shareable activity. Attendees weren’t just passively viewing products; they were actively participating in an experience that reinforced the importance of fire safety in a memorable way.
The custom photos, complete with the Kidde and Ring branding, became powerful viral marketing tools. Users enthusiastically shared their unique pictures on social media platforms like Instagram and Snapchat, generating countless impressions and significantly extending Kidde and Ring’s reach beyond the convention center walls. Each share acted as a personal endorsement, driving awareness for their innovative fire safety solutions and their integration with Ring’s smart home ecosystem.
Our client reported a tremendous increase in booth traffic and engagement, with the photo booth being a constant hub of activity. It created a dynamic and approachable atmosphere, making it easier for their team to initiate conversations and educate attendees about their products.
Extraordinary: Your Partner for Unforgettable Brand Activations
This collaboration with Kidde and Ring at CES highlights Extraordinary’s expertise in creating highly customized, impactful experiences for major events. We specialize in designing and executing the nation’s best custom experiences for trade shows and brand activations. Our unmatched lineup of photo booth and video booth marketing solutions is engineered to captivate audiences, generate leads, and amplify your brand’s message. If you’re looking to make a powerful impression at your next event, we’re ready to bring your vision to life.
Ready to elevate your next trade show or brand activation with an unforgettable experience? Contact us today to discuss your event needs and discover how Extraordinary can help you achieve remarkable results!
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